In business, individuals tend to stay “niche” in order to maintain profitability. Sometimes, venturing out into mixed interests in other industries creates innovative collaborations.
Company development tends to look like:
Product/service > customer base > profit/loss
While that makes sense, a way for the entrepreneur and environment to experience some freshness is by mixing interests.
Some industries have absolutely no similarities at all… except the customer base. Even so, the customer base may differ greatly, however, the collaboration can still be highly successful if built and marketed properly.
Combining a service company with the education of that service provides more income to the service provider, as they also become an educator. The same applies to a product salesman that becomes an author; they are still in business for the original product while selling books about the product/industry.
The same goes for investors and spiritualists. Those more grounded in the financial aspect of producing for consumers can assist and benefit from those who are more artistic and connected with more abstract concepts of life. Musicians can benefit greatly from learning about the traditional music industry while utilizing sound frequencies for holistic healing practices.
Becoming more niche may sound like what makes the most sense when concerning profiting in business. There are seasons when change in the norm does more long term effectiveness than keeping things “traditional” or industry specific.